Released on = June 16, 2006, 2:04 pm

Press Release Author = Nolan Collins

Industry = Consumer Services

Press Release Summary = New UL listed smoke alarm uses the only sound proven to
awaken sleeping children during a fire--their parents' own voices. Studies prove
that traditional smoke alarms often awaken sleeping children less than 30% of the
time.

Press Release Body = Libertyville, IL June 2006 -- According to the National SAFE
KIDS Campaign, 40,000 children are seriously burned and injured, and an additional
1,200 perish each year in residential fires. One of the leading causes of these
deaths and injuries is the recently discovered fact that children are not always
awakened by traditional smoke alarms due to their very deep sleeping patterns. This
phenomenon has been demonstrated on national news broadcasts such as NBC Nightly
News with Tom Brokaw and many local news programs around the country.

My Safety Company, a company specializing in innovative home safety products,
announces it now offers a new smoke alarm that has been demonstrated to awaken
sleeping children ages 1 to 18 at a very high effectiveness rate. The SignalONE
Vocal Smoke Alarm is the only alarm available that allows parents to record a
\"Wake-up Command\" in their own voices and in any language and directed specifically
at their own children.

My Safety Company also offers a unique service that helps families remember to
practice their safety routines each month and the ability to have the batteries
delivered twice each year to ensure families do not forget to change them in their
vocal smoke alarms. They are also the only company currently with a direct sales
team that is covering neighborhoods to alert as many families as possible to the new
advances in safety technology.

In studies by the Victoria University Sleep Lab and the University of Georgia, the
familiar voice of a parent proved 100% effective at awakening sleeping children in
seconds. The SignalONE Vocal Smoke Alarm leverages this fact by using a recorded
message from a parent to awaken the children and provide verbal instructions on how
to escape from the burning home. The success of the SignalONE Alarm at awakening
children stems from its unique ability to capitalize on the brain\'s ability to
recognize one\'s own name or a familiar noise over background noise or even while
asleep.

The CPSC (Consumer Product Safety Commission) has also recognized the inability of
current smoke alarms to effectively wake children and "unimpaired" adults. (Those
not under the influence of alcohol, medications or sleep deprivation.)

Even if a child awakens in a residential fire crisis from the sounds of a
traditional smoke alarm, they are still at great risk. The secondary cause of
fire-related death and injury to children is their tendency to panic in high-stress
situations or act irrationally by hiding in closets or under their beds. Rather than
issuing alarms that can panic a child, SignalONE can deliver a firm but reassuring
message to the children, such as \"Sally! Wake up! Sally! Wake up! Stay calm, follow
the escape plan we practiced and meet me in the back yard.\" The vocal commands are
followed by a series of high-pitched alarms.

"As a father of 2 children myself and a former security consultant, I knew that this
amazing device needed to be in every home with a child." said Nolan Collins,
Co-Owner of My Safety Company. "I knew I had to give my kids better than a 30%
chance of waking up in a fire and I knew there were other parents out there that
felt the same way!"

The SignalONE Vocal Smoke Alarm has been recognized and supported worldwide by child
psychologists and fire safety experts. It has won the prestigious \"Best of
Innovations\" Award at the International Consumer Electronics Show, the University of
Georgia Global Moot Corp Global Champion Award and Popular Science's \"Best of What's
New\" Award.

My Safety Company has made the SignalONE Vocal Smoke Alarm available through its Web
site at www.mysafetycompany.com


Web Site = http://www.mysafetycompany.com

Contact Details = My Safety Company
132 W Golf Rd
Libertyville, Il 60048